Talks, slides, and takeaways from the Chiang Mai SEO Conference 2025 (CMSEO), newest first.
19 posts
Summary of Key Strategies In a presentation focused on advanced organic growth, James Norquay outlined six core areas for driving unique traffic, emphasizing diversification beyond traditional Google SEO. The key message is that SEO remains highly effective, with the presenter’s client examples show
SearchLab Digital’s Chief Operating Officer, Greg Gifford, presented a comprehensive guide to local SEO, emphasizing that it utilizes a separate algorithm from traditional Google search, with unique signals and weighting. The strategy focuses on optimizing a business’s digital pattern to align with
This summary captures the core insights from the presentation by Alan CladX, a French SEO expert with 26 years of experience, on techniques for influencing and manipulating Large Language Models (LLMs) and their generated content. Key Metrics, Systems, and AI Vulnerabilities The presentation focused
Michał Suski, co-founder and Head of Innovation at Surfer, presented a deep dive into advanced SEO strategies, focusing on adapting content for both Google and Large Language Models (LLMs). His company has processed over 100 billion tokens through OpenAI, providing a large dataset for correlation st
Steve Toth delivered a presentation on strategies for optimizing content for AI and Large Language Models (LLMs), positioning LLM optimization as “the opportunity” in modern B2B marketing. Toth, the founder of AINotebook.com (22,000 subscribers) and CEO of Notebook Agency, presented a technical fram
The landscape of search is fundamentally shifting as AI-generated content surpasses human-created content online, leading to a new era where optimization focuses on information retrieval rather than traditional keyword density. As presented by Robert Niechcial, the challenge for SEO professionals is
Peter Macinkovic, an SEO Lead at Easygo Gaming working on Kick.com and Stake.com, presented a specialized framework for affiliate marketing success in the gaming sector, emphasizing resilience against algorithm updates and leveraging current search engine volatility. His philosophy is rooted in a ba
Kyle Roof, an expert in empirical SEO testing, presented a detailed analysis affirming that while AI is a significant new layer, the core principles of search engine optimization remain largely unchanged. He positioned modern AI tools as a “Mechanical Turk”—powerful but requiring human expertise to
SEO expert Cindy Krum presented a forward-thinking analysis of the convergence between AI, influence marketing, and search engine optimization, arguing that short-form video is the primary shortcut to brand visibility in the non-linear, attention-scarce consumer landscape of 2025. She asserts that t
This summary outlines a structured, metrics-driven approach to evaluating and improving content quality based on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, as presented by SEOWind Founder, Tom Winter. The methodology shifts from subjective intuition to consis
Strategic Summary Paweł Sokołowski, Senior Content Editor, delivered a forward-looking presentation focused on aligning B2B content strategy with Google’s shift from ranking documents to utilizing Large Language Models (LLMs) that rank information chunks. The core message is that companies must adop
Summary of Key Feature Rollout Damian Kiełbasa, the presenter, announced four major features of NEURONwriter scheduled for release in late November 2025. These enhancements focus on future-proofing content strategy by improving performance in both traditional SEO and the emerging AI-generated answer
Introduction and System Foundation The presentation, delivered by Robert Niechciał, focused on an advanced, structured content generation system that drives millions of monthly traffic. The system’s foundation is dify.ai, an open-source, RAG (Retrieval Augmented Generation)-capable AI platform avail
The Problem with Traditional Link Building Alex Horsman, founder of Biobrink, introduced a systematic strategy to build high-quality backlinks without manual outreach, achieving up to a 79% reduction in cost. He addressed the pain point that traditional link building is increasingly expensive and ti
The Pivot to Predictable Paid Traffic Summary Niels Zee, a high-earning affiliate, shared his strategy for pivoting from SEO to Google Ads after a severe algorithm update decimated his SEO traffic by 95% in September 2023. He now manages a portfolio generating approximately €2 million annually in co
High-Level Strategy: Leveraging Authority for Rapid Traffic Summary This session, led by James Oliver, provided a tactical playbook for leveraging Parasite SEO and LLM-focused optimizations to drive fast, low-cost traffic and SERP/AI overview visibility. The core approach involves publishing strateg
The E-commerce SEO Recovery Case Study Summary The following is a case study on A/B testing and e-commerce SEO for a custom apparel company, based on the experience of the co-founder and director of StudioHawk, Sophie Brannon. The presentation detailed how traditional SEO best practices failed to im
The New SEO Frontier: Influencing ChatGPT Summary This presentation, led by Chris M. Walker, detailed practical strategies for optimizing content to rank within Large Language Models (LLMs) like ChatGPT. Initially skeptical, the founder of Legiit began noticing significant referral traffic from thes
Key Lessons from a Digital Marketing Panel on SEO, Ads, and Scaling Smart This meeting featured a panel discussion about digital marketing channels, focusing on Google Ads, SEO, Facebook Ads, and parasite SEO. The panelists shared insights on key differences between channels, common beginner mistake
