Search rankings that still pay in 2026 — schema, internal links, content depth, and the algorithm changes that reshuffle organic traffic across a publisher portfolio.
28 posts
SearchLab Digital’s Chief Operating Officer, Greg Gifford, presented a comprehensive guide to local SEO, emphasizing that it utilizes a separate algorithm from traditional Google search, with unique signals and weighting. The strategy focuses on optimizing a business’s digital pattern to align with
Peter Macinkovic, an SEO Lead at Easygo Gaming working on Kick.com and Stake.com, presented a specialized framework for affiliate marketing success in the gaming sector, emphasizing resilience against algorithm updates and leveraging current search engine volatility. His philosophy is rooted in a ba
The Problem with Traditional Link Building Alex Horsman, founder of Biobrink, introduced a systematic strategy to build high-quality backlinks without manual outreach, achieving up to a 79% reduction in cost. He addressed the pain point that traditional link building is increasingly expensive and ti
High-Level Strategy: Leveraging Authority for Rapid Traffic Summary This session, led by James Oliver, provided a tactical playbook for leveraging Parasite SEO and LLM-focused optimizations to drive fast, low-cost traffic and SERP/AI overview visibility. The core approach involves publishing strateg
The E-commerce SEO Recovery Case Study Summary The following is a case study on A/B testing and e-commerce SEO for a custom apparel company, based on the experience of the co-founder and director of StudioHawk, Sophie Brannon. The presentation detailed how traditional SEO best practices failed to im
The landscape of link building continues to evolve, with traditional methods showing declining effectiveness and new approaches emerging. Based on Karl Kangur’s recent presentation, this analysis examines current link building practices, their success rates, and future strategic directions for SEO p
At CMSEO 2024, Kyle Roof delivered a presentation that challenged common SEO misconceptions and emphasized the importance of evidence-based decision-making. His analysis focused on identifying logical fallacies in SEO thinking and presented data from ongoing testing that suggests many core ranking f
At a recent SEO conference in Chiang Mai, Direction.com CEO Chris Kirksey presented findings from implementing AI-driven programmatic SEO across multiple industries. The presentation detailed specific techniques for generating unique, high-quality content at scale while maintaining ranking performan
Content reoptimization has become a critical component of successful SEO strategies, yet many organizations struggle to implement it effectively. In a recent presentation, Maeva Cifuentes, CEO of Flying Cat, shared a comprehensive framework for prioritizing and systematizing content updates. This an
Ross Hudgens, founder of Siege Media, recently shared insights from over 12 years of content marketing and SEO experience working with high-growth startups and established brands. His presentation revealed several data-backed findings that challenge common content marketing practices and suggest new
Analysis of Steve Tan’s presentation reveals how SEO expertise provides a significant competitive edge in e-commerce. This examination covers practical implementation strategies and data-driven insights from Tan’s 18 years of experience building multiple eight-figure businesses. Current State of SEO
Introduction Google’s search algorithms remain a complex puzzle for SEO professionals, with continuous updates and evolving ranking factors making it challenging to maintain consistent performance. Koray Tugberk Gubur’s recent presentation at the Chiang Mai SEO conference provides valuable insights
In a presentation at a recent SEO conference, Dejan Mladenovski shared his experience recovering a site severely impacted by Google’s Helpful Content Update (HCU). The site, which lost approximately 95% of its traffic post-HCU, achieved full traffic recovery through an unconventional technical SEO a
Ranking for competitive keywords on Google is difficult, but Medium.com offers a shortcut thanks to its high Domain Rating (DR) of 94. This SEO boost allows content to rank quickly, even for highly competitive terms. However, this strategy raises questions about long-term sustainability, especially
In a recent video titled “Programmatic SEO: Step-by-Step Case Study,” Matt Diggity delves into the intricacies of Programmatic SEO (PSEO) and how it can revolutionize the way we create landing pages at scale using automated tools. His agency, The Search Initiative, successfully utilized this techniq
TL;DR: The Easy Summary A Google document leak reveals key ranking factors: Action Items: Recently, a significant leak of Google’s internal search API documentation has unveiled details about their search ranking algorithms, revealing over 14,000 features and attributes, with approximately 8,000 rel
TL;DR: The Easy Summary The article discusses Google Discover, a traffic source that can drive significant traffic to websites by displaying content tailored to users’ interests. The speaker, Thomas Smith, shares his experience and strategies for optimizing content for Discover. He emphasizes the im
TL;DR: The Easy Summary No, SEO is not dead! At a big meeting in Vietnam, experts talked about how SEO is changing but still super important. They said we should use not only Google but also sites like Pinterest, Facebook, and YouTube to get more people to visit our websites. They also think we shou
TL;DR: The Easy Summary Understanding the Impact of Google’s March 2024 Core Update In a recent discussion, Gael Breton and SEO expert Lily Ray delved into the implications of Google’s March 2024 core update. The conversation revolved around the changes in Google’s search landscape and how to naviga
In a comprehensive interview, Gael Breton, a renowned authority in the SEO world, discussed forward-looking strategies and insights for SEO in 2024. The discussion covered a broad range of topics, including link building, EAT (Expertise, Authoritativeness, Trustworthiness), topical authority, AI con
Introduction Jared Bauman’s YouTube tutorial provides a comprehensive guide on using the Low Fruits keyword research tool, a valuable asset for enhancing SEO strategies. This blog post aims to enhance the readability of his tutorial, outlining key techniques for effectively utilizing this tool to id
Introduction In a highly informative YouTube video, Nathan Gotch shares five advanced SEO techniques aimed at improving website rankings and traffic. This blog post distills his insights into clear, actionable strategies for SEO enthusiasts and professionals. The Merger Technique: Boosting Site Auth
Introduction Cyrus Shepard, in his enlightening presentation, unraveled the intricacies of how Google’s search engine operates behind the scenes. This enhanced blog post aims to refine his key points, focusing on the role of search quality rater guidelines, user interaction signals, and the essentia
Introduction In his presentation “How to Create a Killer Topical Map,” Koray Tuğberk Gubur delved deep into the creation of topical maps for SEO. This blog post incorporates additional insights from his slides, offering a comprehensive guide for professionals looking to implement advanced SEO strate
Introduction In her insightful presentation titled “Next-Gen SEO: Unlocking the Untapped Potential of Ontology,” Olesia Korobka delved into advanced SEO techniques, focusing on building taxonomy, ontology, and knowledge graphs. This blog post will provide a perspective based on her presentation and
Introduction In a captivating presentation, James Norquay delved into a variety of strategies for digital growth, focusing on innovative content, link acquisition tactics, and digital PR strategies. This blog post refashions his presentation into an engaging and informative read, ideal for those loo
In a comprehensive presentation, Andrei Tit from Ahrefs outlined a series of effective tactics to boost website traffic and improve search rankings. This blog post transforms his detailed presentation into an accessible and engaging format, perfect for SEO enthusiasts and professionals looking to le
Kyle Roof, a renowned SEO expert, recently shared his extensive experience and insights from years of testing Google’s search algorithm. In his presentation in Chiang Mai, Thailand, Roof provided a fascinating overview of his unique testing methodologies, key findings, and practical strategies for S