Introduction

In her insightful presentation titled “Next-Gen SEO: Unlocking the Untapped Potential of Ontology,” Olesia Korobka delved into advanced SEO techniques, focusing on building taxonomy, ontology, and knowledge graphs. This blog post will provide a perspective based on her presentation and slides, making it a valuable read for those eager to elevate their SEO strategies.

Controlled Vocabulary: The Foundation of Ontology

Korobka began by emphasizing the importance of controlled vocabularies – standardized industry terms that form the basis of effective SEO practices. She advised sourcing these from reputable platforms like Schema.org and Wikipedia, as well as scraping competitors and analyzing user queries.

Thesaurus: Tagging Concepts for Clarity

A thesaurus goes beyond basic vocabulary, offering synonyms and usage examples. This is invaluable for disambiguating terms, ensuring that content is precise and relevant.

Taxonomy: Hierarchical Organization of Concepts

Taxonomy, as explained by Korobka, is like a family tree for words, often presented in a parent-child relationship. This hierarchy not only structures site content but also forms the basis for website architecture.

Ontology: The Universe of Your Niche

Ontology builds upon taxonomy and controlled vocabularies, incorporating all their relationships and characteristics. It defines a ‘universe’ for your niche, transforming parent terms from taxonomy into classes in ontology.

RDF Vocabularies and LOV

Korobka highlighted RDF (Resource Description Framework) vocabularies like Dublin Core, SKOS, and FOAF as crucial tools. She suggested using LOV (Linked Open Vocabularies) for finding controlled vocabularies, advocating for RDF to connect data across the web using W3C standards and linked data.

Building Ontology: Tools and Techniques

When building ontology, Korobka recommended tools such as Protégé (free but complex) and OntoSpy (free, Python-based). She also mentioned WebVowl for visualization purposes.

Organizing Knowledge Base and Creating Content Templates

The process of creating a knowledge base involves collecting and storing data like titles, tags, body text, links, and other metadata. Korobka suggested using this organized knowledge to create content templates, optimizing for specific queries and topics.

Results, Performance Control, and Debugging

Korobka noted that the results of this methodology depend on the competitiveness of associated queries. For less competitive queries, expect to rank within two weeks. She also stressed the importance of performance control and debugging in this process.

Action Items for SEO Optimization

Following Korobka’s strategies, here are the refined action items:

1. Research and Compile Controlled Vocabularies: Use sources like Schema.org, Wikipedia, and competitors.
2. Utilize Thesaurus for Disambiguating Terms: Expand your vocabulary with synonyms and usage examples.
3. Develop a Taxonomy: Create a hierarchical organization of concepts.
4. Create an Ontology: Define the relationships and properties between entities in your niche.
5. Use RDF and LOV: Connect data using RDF vocabularies and find controlled vocabularies through LOV.
6. Optimize with Ontology Tools: Leverage tools like Protégé, OntoSpy, and WebVowl for building and visualizing ontology.
7. Organize Knowledge Base: Collect and store relevant data for your niche.
8. Develop Content Templates Based on Ontology: Create templates optimized for specific queries and topics.
9. Monitor Performance and Debug: Continuously evaluate the effectiveness of your SEO strategies and make necessary adjustments.

Conclusion

Olesia Korobka’s presentation provides an advanced guide to utilizing ontology in SEO. This enhanced blog post, enriched with detailed insights from her slides, offers a comprehensive understanding of how to strategically apply these techniques for significant improvements in SEO performance.