In a comprehensive interview, Gael Breton, a renowned authority in the SEO world, discussed forward-looking strategies and insights for SEO in 2024. The discussion covered a broad range of topics, including link building, EAT (Expertise, Authoritativeness, Trustworthiness), topical authority, AI content, and more.
Evolving Link Building Strategies
Breton stressed the importance of evolving link building strategies as a site matures. Starting with guest posts and expired domains, he suggested moving towards sophisticated PR, surveys, and partnerships for acquiring high-authority links. He warned against over-relying on AI-generated content for topical authority, emphasizing the importance of quality over quantity.
Predictions for 2024
- Continued Algorithm Volatility: Breton predicted ongoing volatility in Google’s algorithms during the first half of 2024, with a focus on improving quality.
- Recovery and Differentiation: He anticipates a recovery for sites unfairly hit in 2023 and a distinction between lower and higher-quality sites.
- Future Link Quality Update: A potential update focusing on link quality, possibly using AI, is on the horizon.
The Importance of High Standards and Execution
Breton advised focusing on high standards of execution and building valuable assets and partnerships. He emphasized quality design and direct engagement with businesses for content ideas.
Actionable Insights for SEO in 2024
- Research high-value affiliate programs or partnerships for niche sites.
- Plan and budget for custom, trustworthy website design.
- Engage with relevant businesses and experts for content collaboration.
- Review and learn from EAT and AI content blueprints for content improvement.
- Experiment with sameAs schema markup for author linking.
- Explore opportunities with expired domains for new projects.
- Develop a digital PR campaign strategy to enhance link profiles.
- Strategize on topics, subtopics, and monetization for new websites.
Conclusion
Gael Breton’s insights provide a deep dive into the evolving landscape of SEO for 2024. His emphasis on quality content, strategic link building, and the importance of clean execution set a clear path for SEO practitioners aiming for success in the coming years.
