In a comprehensive presentation, Andrei Tit from Ahrefs outlined a series of effective tactics to boost website traffic and improve search rankings. This blog post transforms his detailed presentation into an accessible and engaging format, perfect for SEO enthusiasts and professionals looking to leverage Ahrefs’ powerful tools.
Targeting Keywords on Page 2-3
Tit began by focusing on the potential of “low-hanging fruit” keywords. He detailed how to use Ahrefs’ Organic Keywords report to identify keywords ranking on Google’s second and third pages. By filtering for keywords with 500+ monthly searches and positions 4-15, users can pinpoint opportunities to optimize these keywords for quick traffic gains.
Writing Better Featured Snippets
Next, Tit discussed strategies for capturing coveted featured snippet spots. He recommended using Ahrefs to find opportunities by filtering for rankings of 2-10, excluding the domain currently holding the snippet. By analyzing competitors’ snippets for these keywords, users can identify better angles and content to usurp these spots.
Refreshing Low Traffic Content
Another key tactic Tit highlighted was the importance of refreshing underperforming content. Utilizing Ahrefs’ Top Pages report, users can identify pages with declining traffic over a six-month period. He advised checking the primary keyword ranks for these pages and updating any low-quality or outdated content.
Action Items for Leveraging Ahrefs
Following Tit’s presentation, here are actionable steps to optimize your site’s performance using Ahrefs:
- Optimization Research: Next week, explore how to improve the ranking of keywords that are currently on pages 2-3 of Google’s search results.
- Featured Snippet Analysis: Over the next month, analyze top competitors’ featured snippets for core keywords and identify opportunities to create better content.
- Content Audit: In Q2, audit your site’s low-traffic pages published over 12 months ago and identify opportunities for content refreshes.
Conclusion
Andrei Tit’s presentation from Ahrefs offers valuable insights and practical steps for using Ahrefs to enhance website traffic and search engine rankings. By targeting specific keywords, improving featured snippets, and refreshing old content, SEO professionals and website owners can effectively use Ahrefs to drive better search performance and leverage the latest features for comprehensive analysis and reporting.