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What you'll get

  • Monthly notes from the portfolio — what's growing, what's collapsing, what the data says vs. what the SEO hot-takes say.
  • Specific tactics from real tests — not "10 things every blogger should do," but "I tried X across N sites and here's what happened."
  • Channel deep-dives — when a single channel is interesting enough for a long-form take, you'll get the full breakdown.
  • Stack updates — when something earns or loses its slot on the Tools page.

What you won't get

  • Drip sequences. Cohort reactivations. "Here's a thing I made you didn't ask for."
  • Affiliate-link spam. Affiliate links appear on the site (see Disclosures), not in your inbox.
  • Course pitches. Coaching pitches. Mastermind pitches. None of those exist here.
  • Six emails this week because someone read a marketing book about activation sequences.