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Keyword Gap Analysis

Compare your domain against up to 10 competitors and get the exact list of keywords they rank for that you don’t.

Free · no signup · real data — provided by Keywords Everywhere, embedded live below.

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What the Keyword Gap Analysis does

A keyword gap analysis skips the guessing stage of keyword research entirely: instead of wondering what to write next, you get a list of terms where competitors already proved demand and rankability — and where you’re simply absent. This tool compares your domain against up to 10 competitor sites in one run and exports the gap to CSV or Excel.

The tactical read: filter the gap list for keywords where two or more competitors rank. One competitor ranking might be their unique angle; three ranking means it’s a topic your niche is expected to cover. Not sure who your real organic competitors are? Run the Competitor Finder first, then close the link-side gap with the Backlink Gap Analyzer.

How to use it

  1. Enter your own domain first.
  2. Add up to 10 competitor domains — real SERP competitors, not just brands you know.
  3. Run the comparison and review keywords where competitors rank and you don’t.
  4. Export to CSV, prioritize by volume and relevance, and slot the winners into your content calendar.

Keyword Gap Analysis FAQ

How do I pick which competitors to compare?

Use domains that actually rank for your target topics — organic competitors — rather than the biggest brand in your industry. Sites of similar authority are most useful: their keyword wins are the most realistic for you to replicate.

What should I do with the gap keywords?

Cluster them into topics, then decide per cluster: create a new page, expand an existing one, or ignore it if the intent doesn’t fit your site. A gap keyword is an opportunity, not an obligation.

Can I export the results?

Yes — the full gap list exports to CSV or Excel, so you can filter, cluster, and prioritize it in a spreadsheet.