Schema Markup Generator
Generate valid JSON-LD structured data for 15 schema types — Article, Product, FAQ, Event, Local Business and more — with URL auto-fill, live SERP preview, and Google-spec validation.
Free · no signup · real data — provided by Keywords Everywhere, embedded live below.
What the Schema Markup Generator does
Structured data is how you speak to machines about your content — it powers rich results (stars, prices, FAQs) in classic search and gives AI answer engines clean facts to extract and attribute. This generator builds JSON-LD for fifteen schema types with URL auto-fill, a live preview of the resulting rich result, and validation against Google’s actual requirements — which are stricter than schema.org’s.
JSON-LD in a script tag is the format Google recommends: it lives apart from your HTML, survives theme changes, and is exactly what this tool emits. Hand-writing it invites silent failures — one missing required property disqualifies the rich result without any error you’d notice. Structured data pairs with your visible markup, not instead of it: the Open Graph Generator covers the social layer, and schema completeness feeds the on-page score in the SEO Analyzer.
How to use it
- Pick the schema type that matches the page — Article, Product, FAQ, Event, Local Business…
- Paste your URL to auto-fill, then complete every required property (recommended ones too — they gate rich-result eligibility).
- Check the SERP preview and validation output; fix anything flagged against Google’s spec.
- Paste the JSON-LD script block into your page head and verify with Google’s Rich Results Test.
Schema Markup Generator FAQ
Does schema markup improve rankings?
Not directly — it improves how you appear. Rich results (stars, FAQs, prices, events) occupy more SERP space and earn higher click-through at the same position. Increasingly, clean structured data also makes your facts easier for AI search engines to extract and cite correctly.
Which schema types matter most for publishers?
Article (or BlogPosting) as the baseline, FAQ where you genuinely answer questions, Product and Review for commerce content, LocalBusiness for anything with an address, and Breadcrumb site-wide. Start with the type that matches your money pages.
Why did my rich result disappear even though my markup validates?
Eligibility isn’t entitlement. Google shows rich results at its discretion and tightens policies regularly — FAQ rich results, for instance, were restricted to authoritative sites in 2023. Valid markup keeps you eligible; quality and policy decide the rest.