Listing Checker
See every business directory linking to your site — and the directories that list your competitors but not you.
Free · no signup · real data — provided by Keywords Everywhere, embedded live below.
What the Listing Checker does
Citations — business directory listings with your name, address, and phone — remain a foundational local SEO signal, and most businesses have no idea what theirs look like. This checker inventories every directory linking to your site, then runs the gap: directories where competitors are listed and you aren’t, which is a pre-qualified to-do list for local visibility.
The gap logic mirrors backlink gap analysis, but for the local stack: a directory listing three competitors in your category will almost certainly list you, making these the cheapest links-plus-visibility wins in local SEO. Consistency matters more than volume — mismatched NAP data across directories actively confuses the local algorithms. Vet unfamiliar directories with the Spam Score Checker before submitting; some "directories" are link farms wearing a costume.
How to use it
- Enter your domain to inventory your current directory citations.
- Add competitor domains to expose the citation gap.
- Verify your existing listings carry identical name, address, and phone data.
- Work the gap list: submit to legitimate directories that already list your competitors.
Listing Checker FAQ
Do citations still matter for local SEO?
Yes — less than reviews and Google Business Profile signals, but they remain a trust layer local algorithms cross-reference. For competitive local niches, citation completeness and consistency is still table stakes.
What is NAP consistency and why is it critical?
Name, Address, Phone — rendered identically everywhere. "Main St." on one directory and "Main Street" on another forces algorithms to guess whether you’re one business or two. Inconsistent citations can hurt more than missing ones.
Should I pay for directory submissions?
Rarely. The directories worth being in (major aggregators, your industry’s real associations, chambers of commerce) are mostly free or clearly legitimate. Paid bulk-submission services tend to spray your NAP across low-quality directories you’ll later wish you could leave.