Local SEO

  • Local SEO: Mastering the Algorithm and Crushing the Competition

    Local SEO: Mastering the Algorithm and Crushing the Competition

    Notes from

    SearchLab Digital’s Chief Operating Officer, Greg Gifford, presented a comprehensive guide to local SEO, emphasizing that it utilizes a separate algorithm from traditional Google search, with unique signals and weighting. The strategy focuses on optimizing a business’s digital pattern to align with how Google functions as a pattern detection program. Core local SEO principles remain…