Introduction and Background

Tony introduces himself as an experienced online publisher and explains the motivation behind exploring Pinterest as an alternative traffic source due to recent declines in Google traffic. He highlights the potential benefits of Pinterest, such as higher RPMs, a less volatile algorithm, and a need for content creators.

Identifying Suitable Content for Pinterest

Tony discusses the types of content that are more likely to perform well on Pinterest, focusing on topics that target women and inspire specific actions like creating, buying, wearing, saying, visiting, or moving. He provides examples of successful pins and suggests ways to adapt content for a female audience.

Setting Up Pinterest Accounts and Boards

Tony shares his approach to setting up Pinterest accounts, including creating multiple unclaimed accounts and converting them to business accounts. He also discusses his strategy for creating boards, emphasizing the importance of creating boards for each interest or topic and keeping board names simple and descriptive.

Creating Effective Pins

Tony discusses his preferred pin styles, including text overlays, collages, and pure images. He recommends analyzing search results and A/B testing with Pinterest ads to determine the most effective pin styles for specific topics. He also suggests using AI tools like Midjourney for generating visually appealing images.

Keyword Research and Optimization

Tony highlights the importance of keyword research and optimization for both the home feed and search results. He recommends using Pinterest Trends and the search suggestions feature to identify relevant keywords and targeting specific demographics through content optimization.

Scaling Pin Creation and Promotion

Tony emphasizes the importance of scaling pin creation to at least 10 pins per day and doubling down on high-performing boards and pins. He also discusses his new process for 2024, which involves leveraging AI tools like ChatGPT for content creation and optimization.

Closing Remarks and Future Course

Tony concludes by mentioning additional topics covered in his new Pinterest course, including ranking factors, ChatGPT prompts, pin generator tools, research tools, Midjourney tips, magnetic keywords, Notion for management, and optimizing for Pinterest psychology and website traffic.

Action Items

• Identify topics and content that target women and inspire specific actions like creating, buying, wearing, saying, visiting, or moving
• Set up multiple Pinterest accounts, convert them to business accounts, and create boards for each interest or topic
• Analyze search results and A/B test pin styles (text overlays, collages, pure images) to determine the most effective approach
• Utilize Tony’s PinClicks Tool (get a free trial here)
• Use Pinterest Trends and search suggestions for keyword research, targeting specific demographics
• Scale pin creation to at least 10 pins per day and double down on high-performing boards and pins
• Leverage AI tools like Midjourney for generating visually appealing images and ChatGPT for content creation and optimization
• Optimize pin titles, descriptions, and website content for the home feed and search results
• Consider enrolling in Tony’s Pinterest course for additional strategies and insights