TL;DR: The Easy Summary
Spencer Haws from Niche Pursuits leveraged the Facebook Bonus Program to earn $2,792 in 30 days by focusing on highly engaging Facebook-specific content.
He posted 15 times a day, using images, questions, and nostalgic content to spark interaction, leading to several viral posts. Additionally, Spencer earned around $800 from display ads on his website, totaling nearly $4,000 for the month.
Key tips for success include posting engaging content, leveraging nostalgia, experimenting with different strategies, monetizing the website, and driving traffic strategically after viral posts.
Introduction to the Facebook Bonus Program
As social media evolves, platforms like Facebook introduce new ways for creators to earn money. The Facebook Bonus Program, which rewards creators based on content engagement, is one such opportunity. Spencer Haws from Niche Pursuits recently shared his experience with this program, detailing how he earned nearly $3,000 in just one month through strategic content creation on his niche Facebook page.
Spencer’s Earnings and Strategies
Within the first 30 days of participating in the Facebook Bonus Program, Spencer earned $2,792, far exceeding his initial expectations. His success stemmed from a significant shift in his content strategy.
Instead of directing traffic to his website, Spencer focused on creating highly engaging content specifically for Facebook.
He increased his posting frequency to 15 times a day, concentrating on images and questions that sparked interaction. This new approach led to several posts going viral, including one that reached 12 million people and received over 172,000 likes and 39,000 comments.
Specific Examples and Tips for Engaging Content
Creating content that resonates with an audience requires a blend of creativity and insight. Here are some specific examples and tips from Spencer’s experience that helped him achieve high engagement:
- Memes and Humor: Spencer found that light-hearted and humorous content often gets shared widely. Posting memes that resonate with his audience significantly boosted engagement.
- Questions and Interactive Posts: Simple questions or prompts can spark discussions. For instance, asking “What’s your favorite childhood memory?” invites the audience to share their experiences and memories.
- Nostalgic Content: Nostalgia proved to be a powerful tool, especially on Facebook, where an older demographic is prevalent. Sharing images or topics that remind people of the “good old days” evoked strong emotional responses and high engagement.
- Comparative Posts: Posts comparing the past to the present, such as “Remember when…” or “Who misses these days?” triggered discussions and shares.
- Obscure or Vintage Items: Posting about obscure or vintage items from his niche intrigued his audience, prompting them to share their own knowledge and memories.
Website Traffic and Additional Earnings
While Spencer’s primary focus was on increasing engagement on Facebook, he continued to drive some traffic to his website. Over the past 30 days, his website received 46,000 page views, a portion of which came from his Facebook audience. By monetizing his website with display ads from Mediavine, Spencer earned approximately $180 in the last 6-7 days. Projecting this rate, his total earnings from display ads for the month would be around $800, bringing his combined earnings to nearly $4,000 for the month.
Actionable Tips for Success
Spencer Haws’ experience offers valuable insights for others looking to replicate his success. Here are some actionable steps based on his strategies:
- Post Engaging Content: Focus on creating posts that invite interaction. Memes, images with captions, and status posts with questions can significantly boost engagement.
- Leverage Nostalgia: Tailor content to evoke nostalgic feelings, especially if the audience includes an older demographic.
- Experiment and Track Metrics: Continuously experiment with different content strategies and monitor engagement metrics to understand what works best for the niche.
- Monetize the Website: In addition to earning from the Facebook bonus program, consider monetizing the website with display ads. This can provide a steady stream of additional income.
- Drive Traffic Strategically: After a post goes viral, consider adding a link to the website in the status or the first comment to drive some of that traffic to the site.
By following these strategies, content creators can not only increase their engagement on Facebook but also boost their overall earnings. Spencer Haws’ combination of the Facebook Bonus Program and website display ads has proven to be a lucrative mix, demonstrating the potential for significant income through strategic social media and content management.
