eCommerce
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Design, Data & Discovery in eCommerce
Notes from CMSEO 2025The E-commerce SEO Recovery Case Study Summary The following is a case study on A/B testing and e-commerce SEO for a custom apparel company, based on the experience of the co-founder and director of StudioHawk, Sophie Brannon. The presentation detailed how traditional SEO best practices failed to improve rankings for the company’s main revenue-driving keyword,…