Introduction

Steve Toth, a seasoned SEO expert with a rich background as the former SEO manager at FreshBooks and founder of Canada’s largest SEO conference, shared invaluable insights in his presentation. This blog post summarizes his talk, focusing on his top SEO notebook tips, effective use of spreadsheets, AI applications, and recent developments in SEO.

7 Spreadsheet Quick Wins

Toth detailed seven practical spreadsheet techniques for SEO success:

1. Competitor Content Tracking: Keep tabs on what your competitors are publishing.
2. CTR Benchmarking: Analyze and improve your click-through rates.
3. Backlink Planning: Strategize your backlink acquisition efforts.
4. Identifying PDF Keywords: Discover keyword opportunities in PDF documents.
5. Internal Linking Diagrams: Visualize and improve your site’s internal linking structure.
6. Money Page Ratio Calculation: Balance your informational and transactional content.
7. Trending Topics Automation: Stay ahead by automating content on trending topics.

Favorite AI Notes

Toth explored various AI use cases that can revolutionize SEO practices:

• Creating Bookmarklets with ChatGPT: Automate tasks like copying SERP keywords and retrieving archived pages.
• Improving Dwell Time: Use AI to enhance user engagement on your site.
• Analyzing Ranking Factors: Dig deep into factors that influence search rankings.
• Generating Unique Titles: Use AI to create catchy, click-worthy titles.
• Fact Checking and Summarizing: Leverage AI for accurate and concise content.
• Training Writers with AI: Enhance the skills of your content team using AI tools.

Turning ‘People Also Ask’ into High-Traffic Pages

Toth outlined a strategy to transform ‘People Also Ask’ questions into a goldmine of high-traffic content by clustering them into relevant topics.

G-Score Missing Keyword Report

Introducing his G-Score report, Toth demonstrated how to integrate and prioritize missing keywords from Google’s Search Console, a vital step for optimizing content strategy.

Content Conductor Outline Generator

Toth showcased the Content Conductor, an innovative tool for creating content outlines. This tool combines SERP analysis and ChatGPT, developed in collaboration with an ex-Googler, to streamline content creation.

Action Items for Enhancing SEO Strategy

To implement Toth’s insights, here are the key action items:

1. Competitor Content Analysis: Use a tracking spreadsheet to monitor competitors’ content updates.
2. ChatGPT Prompt Testing: Experiment with ChatGPT for article summarization, fact-checking, and writer training.
3. Develop Content Clusters: Brainstorm middle-funnel ‘People Also Ask’ questions for topic clusters.
4. Set Up G-Score Report: Prioritize missing keywords from Search Console using the G-Score report.
5. Explore Content Conductor: Automate content outlines based on SERP analysis.
6. Monitor Keyword Trends: Stay ahead of competitors with trending topic automation.
7. Increase On-Site Time: Implement strategies like compelling intros to enhance user engagement.
8. Analyze Money Page Ratio: Balance informational and transactional content effectively.
9. Use AI for Title Generation: Craft engaging titles with unique angles for improved CTR.
10. Review SEO Notebook Tips: Schedule time to go through all notebook tips and apply relevant ones.

Conclusion

Steve Toth’s presentation offers a treasure trove of strategies for anyone looking to elevate their SEO game. By incorporating these techniques and AI applications, SEO professionals can significantly enhance their website’s visibility, traffic, and overall performance in the digital space.