TL;DR: The Easy Summary
The article discusses the Amazon Influencer Program, which allows influencers with a following on platforms like YouTube, TikTok, Instagram, or Facebook to create shoppable videos for products on Amazon and earn commissions on sales.
Spencer Haws shares his experience with outsourcing the video creation process on Upwork, hiring video creators to review products they already own. He provides details on the payment structure, earnings potential, and strategies for finding products to review. He emphasizes the program’s profitability, earning $17,678 in the first year and currently making $1,500 to $2,000 per month with minimal effort after outsourcing the video creation.
Introduction to the Amazon Influencer Program
The speaker introduces the Amazon Influencer Program, which allows influencers with a following on social media platforms to create shoppable videos for products on Amazon and earn commissions on sales. They explain the concept of shoppable videos and how they appear on product pages, providing examples.
Creating and Uploading Videos
The speaker discusses the process of creating and uploading videos for the Amazon Influencer Program. They recommend keeping videos between 1-3 minutes long, focusing on demonstrating the product and providing an honest review. The first three videos are manually reviewed by Amazon, so it’s important to follow guidelines and avoid mentioning prices or showing personal information.
Outsourcing Video Creation
The speaker shares their decision to outsource video creation on Upwork after initially creating the first six videos themselves. They provide tips on finding and hiring video creators, emphasizing the importance of using the phrase ‘UGC’ (User Generated Content) in the job title. The speaker outlines their payment structure, offering higher rates for more expensive products to incentivize creators.
Earnings and Profitability
The speaker discusses their earnings and the profitability of the Amazon Influencer Program. In the first year, they created 1,055 videos and earned $17,678, with December being the highest-earning month at $6,000. Currently, they are earning between $1,500 and $2,000 per month with minimal effort after outsourcing the video creation. The speaker highlights the potential for higher earnings with more videos.
Finding Products to Review
Spencer shares strategies for finding products to review, including using the Amazon app camera feature to identify products around the house, borrowing products from friends and family, joining Facebook groups for free products from brands, and using websites like SnagShout for discounted or free products.
Action Items
- Apply for the Amazon Influencer Program if you have a following on social media platforms like YouTube, TikTok, Instagram, or Facebook.
- Create shoppable videos between 1-3 minutes long, demonstrating products and providing honest reviews.
- Outsource video creation on platforms like Upwork, using the phrase ‘UGC’ (User Generated Content) in the job title.
- Implement a payment structure that incentivizes video creators to review higher-priced products.
- Utilize strategies like using the Amazon app camera feature, borrowing products from friends and family, joining Facebook groups, and using websites like SnackShout to find products to review.