If you’re a content creator or a business page owner, the Facebook Bonus program presents a valuable opportunity to monetize your content. This program, launched by Facebook, aims to reward creators for generating high-quality and engaging content that resonates with audiences. However, getting approved for the Facebook Bonus program isn’t as simple as signing up. It requires a strategic approach to maximize your chances of success. In this post, we’ll break down practical steps you can take to improve your chances of getting approved for the Facebook Bonus program.

1. Build a Strong and Active Following

One of the most important criteria for getting approved for Facebook’s Bonus program is having a strong and active following. While Facebook hasn’t publicly released specific follower thresholds for approval, it’s clear that follower count matters.

Tips to Grow Your Audience:

• Consistency is key: Posting consistently helps keep your audience engaged and gives Facebook’s algorithms more opportunities to push your content.
• Leverage trending topics: Keep an eye on popular topics within your niche and craft content around them. Trending posts tend to get more shares, comments, and reach.
• Collaborate with others: Cross-promotions and collaborations with other creators can help expand your audience base.

You don’t need millions of followers to get approved, but active engagement is crucial. Some users have been approved with as few as 8,000 followers, while others gained access with 10,000 or more. Focus on quality engagement over pure numbers .

2. Create Engaging and High-Quality Content

Engagement is a major factor in determining your eligibility for the Facebook Bonus program. Facebook is interested in content that resonates with your audience, prompts interaction, and keeps users on the platform for longer periods.

Types of Content that Drive Engagement:

• Videos and Reels: Video content has become one of the most engaging formats on Facebook. Reels, in particular, are gaining momentum due to their short and shareable nature. Creating original, creative, and compelling videos can attract likes, shares, and comments, which are key to boosting engagement.
• Polls and Questions: Posts that ask questions or create polls invite followers to interact, comment, and express their opinions, thereby increasing engagement.
• Live Streams: Going live can help you engage your followers in real-time. You can address their questions, talk about trending topics, or showcase behind-the-scenes content to keep your audience hooked.

Maintain Quality Over Quantity:
While consistency is important, don’t compromise on quality. Ensure your content is well-thought-out and polished. Poorly produced content, even if posted frequently, can harm your engagement rates and reduce your chances of getting approved.

3. Optimize for Facebook’s Algorithm

The Facebook algorithm plays a critical role in deciding which content to promote and prioritize on the platform. To increase your chances of being noticed and approved for the Facebook Bonus program, it’s crucial to work in harmony with the algorithm.

Here’s how you can optimize your content:

• Engage early: Posts that receive immediate engagement right after they are posted tend to get a boost in reach. Encourage your followers to like, comment, and share right after you publish.
• Respond to comments: Interaction doesn’t end with posting. Make sure to respond to comments and engage in meaningful conversations. The more interaction your post receives, the more the algorithm will favor it.
• Post at the right time: Experiment with posting during peak times when your followers are most active. Tools like Facebook Insights can help you analyze when your audience is most likely to engage.

Avoiding certain algorithmic penalties is just as important:

• Minimize external links: Excessive external links can limit your organic reach since Facebook wants to keep users on its platform. Instead of posting external links frequently, try embedding important information directly into your content.
• Avoid clickbait: Facebook penalizes content that seems deceptive or purely engagement-baiting. Avoid using phrases like “Click here” or “You won’t believe what happens next!” which may be flagged by the algorithm .

4. Utilize Facebook’s Reels

Reels have become one of the fastest-growing formats on Facebook, offering creators the chance to reach new audiences through short, engaging video content. Reels are Facebook’s answer to TikTok and Instagram Stories, and they have proven to be a great way for creators to grow their following and engagement.

Facebook has been promoting Reels heavily, and some creators have noticed that posting a Reel significantly boosted their chances of getting invited to the Bonus program .

Tips for Creating Effective Reels:

• Keep it short and impactful: Capture attention within the first few seconds to encourage viewers to watch the whole Reel.
• Make it relatable: People tend to share content that resonates with them, so ensure your Reels tap into emotions, humor, or current trends.
• Include a call to action: Encourage viewers to engage by asking them to like, comment, or share at the end of the video.

5. Express Interest in the Program

One lesser-known strategy to increase your chances of getting approved is to directly express interest in joining the Facebook Bonus program. Some users have reported success after using the “Express Interest” button within their Facebook monetization settings .

To find this button, head over to your Creator Studio or monetization settings, and see if you’re eligible to express interest. This can help signal to Facebook that you are ready and eager to join the program.

6. Monitor and Adapt Your Strategy

Getting approved for Facebook’s Bonus program doesn’t happen overnight. It’s important to continuously monitor your content’s performance and adapt based on what’s working and what’s not.

Use Facebook Insights: Facebook provides analytics through the Creator Studio, which can help you monitor your engagement metrics, audience growth, and post reach. Pay attention to which types of content perform best and tailor your future posts accordingly.

• Track post performance: Pay attention to likes, shares, comments, and watch times on your videos.
• Identify patterns: Do certain types of posts perform better than others? For example, do video posts outperform image-based posts? Do certain times of day generate more engagement?

By analyzing your content’s performance regularly, you can continually refine your strategy to improve your engagement and chances of getting approved.

7. Follow Facebook’s Policies

Facebook has strict guidelines for content creators, and any violation of its policies could hurt your chances of getting approved for the Bonus program. Make sure you familiarize yourself with Facebook’s community standards and content monetization policies to avoid any issues.

Key Points to Keep in Mind:

• Original content: Facebook rewards original content, so avoid reposting or copying content from other creators.
• No misleading or clickbait content: As mentioned earlier, avoid using misleading titles or engagement bait tactics.
• Adhere to community guidelines: Ensure that your content is appropriate and doesn’t violate Facebook’s terms, such as promoting hate speech, misinformation, or violence.

Conclusion

Getting approved for the Facebook Bonus program requires a mix of consistency, quality content, and strategic engagement. By building a strong following, optimizing your posts for engagement, and staying aligned with Facebook’s algorithm and policies, you can significantly improve your chances of approval. Focus on delivering value to your audience, and with time, the rewards will follow.